The book fight club Research Paper Example | Topics and Well Written Essays - 1000 words

The book fight club - Research Paper Example The story is told by the Narrator, a man who does not ever give out his name. Instead, he creates a separate identity calling himself Tyler Durden so that he can have a means of escape from the society and its conformities. The men believe that they have no aspects of masculinity seeing the way they are dependent on the commodities that the world has to offer to make their lives much easier, how they do not have to actually work for anything and yet everything gets done. To be thought of as important by the others, they just need to have the right product by the right company. They have nothing concrete to do, no battles to fight and win, the only purpose is to seek out the meaning of their life and why they feel a constant sense of doubtfulness about their masculinity. Right in the beginning, we are introduced to the â€Å"Remaining Men Together† that is a support group for men who have testicular cancer and so have been emasculated. This is a not so subtle way of representin g masculinity dying in the society. Having certain important parts of their bodies missing leads to them feeling less of themselves and having troubled – if any – love lives, which results in a further beating of their emotions. One of the men shares his story about how his ex-wife finally has a child with her new husband since she could obviously not conceive with her first husband. To most men, the ability to play their part in creating a child is what makes them worthy of their sex even if they do nothing to help bring them up in the future. However, if anyone is sterile, they are assumed as being weak and having no manhood. This is just one of the mindsets that the society has settled down in our minds. The men realize how easy their lives are and they hate it. They are determined to strip off every outside influence that has made a mark on their bodies and minds and become their own man. They no longer want to be led by the society and its rules or its â€Å"obse ssive concern with profits, consumption, and the commercial values that underlie its market-driven ethos† (Giroux). They show their inner masculine qualities by deciding to open the Fight Club. Ironically, fulfilling the stereotypes about the males regarding how man’s answer to everything was violence, they decide to fight it out. The rationalization given being that the pain and the adrenaline they felt helped them keep themselves on their toes. The wrestling meant that they were fighting for something solid; they had to work over something. They had to hurt the other person if they wanted to gain the least amount of injuries, they had a goal in mind now and that made them feel important. As the Narrator says â€Å"You weren't alive anywhere like you were alive here †¦ who you were in fight club is not who you were in the rest of the world† (Palahniuk). Winning a fight showed that they were men with great physical talents, that they were stronger than most. There were no battlefields to fight in, no wars to win. Soldiers were not required but the men were all trained enough to be able to respond in a similar situation if the need ever arose. It is through the pain that they put themselves through that they discover their selves. They are â€Å"set free to construe (their) own fears, to baptize them with privately chosen names and to cope with them on (their)

Views on Feminism and Modern Culture Essay Example for Free

Views on Feminism and Modern Culture Essay According to Webster Dictionary’s, feminism is â€Å"the theory of the political, economic, and social equality of the sexes† (Merriam-Webster Dictionary, 2012). So if one adheres to this definition then feminism is about equality for ALL sexes not just females. But I think feminism started out as a way for females to revolt against the perceived inequality to the fairer sex and over time evolved into a need for equality of all sexes, race, and ethnicity. As Feminization . Although anabolic steroids are derived from a male sex hormone, men who take them may actually experience a â€Å"feminization† effect along with a decrease in normal male sexual function. . our Declaration of Independence states, â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness† (Declaration of Independence, 1776). So even at the creation of our nation, the great leaders of the time declared equality for all. So if this is true when did this feminist movement begin and why? My paper feminism The word feminism has many connotations. Some include lesbian, feminazi, man-hater, and baby killer. It is interesting to note that all these words convey a negative feeling. will focus on the three waves of feminist movement and how each, in their own part, contributes to the overall progression of the movement. The feminist movement originally started in Europe (France and the Netherlands) in the late 19th century as a campaign for woman’s right to vote (About Famous Feminists in History). The modern western feminist movements were divided into three â€Å"waves† with each wave dealing with a different aspect of the same feminist issues. Before the Feminism The word feminism has many connotations. Some include lesbian, feminazi, man-hater, and baby killer. It is interesting to note that all these words convey a negative feeling. It is rare â€Å"first wave,† during the late 1700’s a group of women publically called for equal rights of women, in particular education opportunities. Women, such as Judith Sargent Murray and Mary Wollstonecraft, of middle and upper class were leading the way as men  of social station were asserting that â€Å"all human beings had equal rights by nature†¦and that everyone should have an equal chance of free development as an individual† (Klein, 1984, p. 530). But all this talk appeared to FEMINISM What is feminism? By general definition, feminism is a philosophy in which women and their contributions are valued. It is based on social, political and economical equality for women. not apply to women nor mattered to anyone other than White men. Even though women of middle-class acquired more educational opportunities in the 1980s, they found that professional opportunities were closed to them leaving them to either sit at home or join voluntary organizations (Renzetti Curran, 2002, p. 13). The â€Å"first wave† of feminism covered a period from 1830 to 1920. At the first international anti-slavery conference in London, women delegates were prohibited from publically speaking and Feminism What is feminism? By general definition, feminism is a philosophy in which women and their contributions are valued. It is based on social, political and economical equality for women. Feminists were segregated from the men in the conference hall. This outraged many women, including Lucretia Mott and Elizabeth Cady Stanton, who resolved to hold their own conference in the United States to focus on women’s rights as well as abolitionism (Renzetti Curran, 2002, p. 15). The Women’s Rights Movement began on July 13, 1848, when a young housewife/ mother, Elizabeth Cady Stanton, invited four friends to tea. Stanton expressed her discontent on her own limitations and Feminism Of what historic and contemporary concern is it that the architecture profession has been, and continues to be, strongly male dominated in Australia (currently 90% of registered architects in NSW her friends agreed with her passionately. Within a few days on July 19 and 20, 1848, they found a suitable location in Seneca Falls, New York, to hold â€Å"a convention to discuss the social, civil, and religious conditions and of rights of woman† (Eisenberg Ruthsdotter, 1998). Led by Mott and Stanton, about 300 women and some sympathetic men adopted a â€Å"Declaration of Sentiments† modeled deliberately after the Declaration of Independence, as  these were patriotic women wanting to Feminism Feminism was a very political movement during its first and second waves. Thenew Third Wave of feminism is quite different from the previous two. These threefeminist share the ideal of improving the new republic. This sentiment enumerated areas of life where women were treated unjustly, listing eighteen grievances, just as their forefathers had in the Declaration of Independence from England (Eisenberg Ruthsdotter, 1998). Over the two-days of convention discussion, the Declaration of Sentiments and 12 resolutions received unanimous endorsement with a few amendments. The only resolution that did not pass unanimously was the call for women\s right to vote. This was Feminism Feminism Paper The goal of this paper is to describe and analyze gender inequality, focusing on the history of feminist ideas. I will start with a basic overview of the inconceivable to many and brought about heated debates over the woman\s voting rights. Nonetheless, the resolution was accepted by the majority and the Seneca Falls Convention became known as the official launch of the campaign for women’s suffrage (Renzetti Curran, 2002, pp. 15-16). Conventions were held annually until the start of the Civil War often drawing over capacity crowds that people had to be turned away due to lack of sufficient meeting space (Eisenberg Ruthsdotter, 1998). Feminism In In A Doll s House, Ibsen presents a view of the world that is unconventional to say the least. He breaks from tradition to compose a play that deals Once the Civil War broke out, many activists began to neglect the movement to devote their time and energy to the war effort. But activists like Stanton, Susan B. Anthony, Lucy Stone, and Sojourner Truth traveled the country lecturing and organizing for the next forty years. The central issue emerging was the right for women to vote (Eisenberg Ruthsdotter, 1998). It was felt by many that the women’s hard work during the war effort that the Feminism IS THERE ANY CONSISTENCY AMONG THE VARIOUS FEMINISMS OR IS FEMINISM  INCOHERANT? Without fear of contradiction one can successfully collate the feminist philosophy, both as a progressively forward-looking movement, and Republican administration would reward them for their wartime support by granting women the right to vote. But not only did this not happen, Congress added a sex distinction to the Constitution by using the word â€Å"male† in the second section of the Fourteenth Amendment (Renzetti Curran, 2002, p. 16). Angered and disappointed, the feminists took up the fight by going state-to-state calling on two referendums, one to enfranchise Blacks and one to enfranchise women. In Kansas, their Feminism Physiological differences provide the material base of status between the two sexes, but it is the determined processes of social practices that transform these sexes into genders. Male and female first state, the Republicans supported the vote for Blacks but not women ;whereas the Democrats let racism get the better of them and supported woman’s suffrage. Both measures lost at the polls. Feminists were appalled by the blatant hypocrisy and racism (Renzetti Curran, 2002, p. 16) and in May 1869, Anthony and Stanton formed the National Woman Suffrage Association (NWSA) whose sole objective was the right to vote for women and Blacks. Followed in November 1869, Feminism Feminism Feminism can be roughly defined as a movement that seeks to enhance the quality of women’s lives by impacting the norms and moves of a society based on Stone, Henry Blackwell, and others formed the American Woman Suffrage Association (AWSA) (Imbornoni, 2000-2012). In 1890 these two organizations merged to become the National American Woman Suffrage Association (NAWSA), pooling their resources to win women the right to vote (Black men were enfranchised in 1870) (Renzetti Curran, 2002, p. 16). After 72 years of campaigning that included thousands of political strategists, capable organizers, administrators, activists and lobbyists (Eisenberg Ruthsdotter, 1998), women finally won the right to Feminism Feminism Feminism can be roughly defined as a movement that seeks to enhance the quality of women’s lives by impacting the norms and moves of a society based on male vote with the passing of the 19th Amendment to the  Constitution, signed into law by the Secretary of State, Bainbridge Colby, on August 26, 1920 (Imbornoni, 2000-2012). Several activists whose names and accomplishments standout during this â€Å"first wave† and should be remembered in history are: †¢ Elizabeth Cady Stanton, Susan B. Anthony, Matilda Joslyn Gage, Lucy Stone. They were pioneer theoreticians of the 19th-century women\s rights movement. †¢ Esther Morris, the first woman to hold a judicial position, who feminism Mary Wollstonecraft is held as being the first modern feminist. She was born in 1759 to a gentry farmer and an unloving mother and is said to have began her led the first successful state campaign for woman suffrage, in Wyoming in 1869. †¢ Abigail Scott Duniway, the leader of the successful fight in Oregon and Washington in the early 1900s. †¢ Ida B. Wells-Barnett and Mary Church Terrell, organizers of thousands of African-American women who worked for suffrage for all women. †¢ Harriot Stanton Blatch, daughter of Elizabeth Cady Stanton, and Alice Stone Blackwell, Lucy Stone\s daughter, who carried on their mothers\ legacy through the next Feminism Of what historic and contemporary concern is it that the architecture profession has been, and continues to be, strongly male dominated in Australia (currently 90% of registered architects in NSW generation. †¢ Anna Howard Shaw and Carrie Chapman Catt, leaders of the National American Woman Suffrage Association in the early years of the 20th century, who brought the campaign to its final success. †¢ Alice Paul, founder and leader of the National Woman\s Party, considered the radical wing of the movement. †¢ Ruth Bader Ginsburg, now a Supreme Court Justice, learned the story of the Women\s Rights Movement. Today she says, \I think about how much we Feminism Mary Wollstonecraft is held as being the first modern feminist. She was born in 1759 to a gentry farmer and an unloving mother and is said to have began her owe to the women who went before us legions of women, some known but many more unknown. I applaud the bravery and resilience of those who helped all of us you and me to be here today\ (Eisenberg Ruthsdotter, 1998). The â€Å"second wave† of feminism did not revitalize until the 1960s, a  period of mass mobilization for movement both in the United States and abroad. This was activism that appeared in the public consciousness, Feminism In the past and present women have had to endure sexism as a part of everyday life. This is unfair and unjust to the female species. In this paper fueled by several seemingly independent events of that turbulent decade. In 1961, Esther Peterson, director of the Women’s Bureau of the Department of Labor, considered it the government’s responsibility to take an active role in addressing discrimination against women. President Kennedy convened a Commission on the Status of Women, with Eleanor Roosevelt as chair. This commission issued a report in 1963 that documented discrimination against women in every aspect of American life. Local and state governments Feminism Both Virginia Woolf, in a speech addressing a graduating all women class, and Naomi Wolf, in her text The Beauty Myth, contemplate feminism from an economic viewpoint. While quickly established their own commissions for women to research and recommend change (Eisenberg Ruthsdotter, 1998). Another factor was the publication of Betty Friedan’s book, The Feminine Mystique, in 1963 which evolved from a survey she conducted for her 20-year college reunion. In this book, she voiced the unhappiness and boredom of White, educated, middle-class suburban housewives. Friedan referred to homes as â€Å"comfortable concentration camps† who found their personal growth stunted. This book inspired thousands of Feminism Feminism And Gender Equality In The 1990s Overall, the rights and status of women have improved considerably in the last century ;however, gender equality has recently been threatened within the women to look beyond the role of homemaker for fulfillment (Eisenberg Ruthsdotter, 1998). The federal government took action to draw attention to the problem of sex discrimination and President Kennedy appointed a Presidential Commission on the Status of Women.

Jealousy in Shakespeares Othello Essays -- GCSE English Literature Co

Jealousy in Othello  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚   Shakespeare is known for his exceptional ability to compose plays full of deceit, trickery, revenge, and jealousy. The play Othello, evolves around the theme of jealousy.    One of Shakespeare's most credible characteristics in his writing is his ability to compose a play in which has a story that originates, and strides on lies. As theses lies were unraveled the central theme of his play became distinct, and clearly visible. The central theme was based on the acts that characters had taken based on their jealous feelings. The flaws within all of the characters lied within their blindness to over look Iago's lies. What made each character jealous, was what they perceived as the truth.    What adds to this great tragedy is that it is a love story as well. In which a man, Othello, loves excessively and passionately, however he loves unwisely. Love consumes all those who take part in it, and in Othello's case his flaws lie in his loving Desdemona so blindly. It is for that single reason that Iago knows that such a naà ¯ve man as Othello, who loves his wife so blindly and unrealistically, can be corrupted.    Just as Othello's flaws lied within his inability to see past his jealous feelings, so did most of the rest of characters, no matter what social ranking they were classified in. Even from the well-developed characters, such as Othello, to the lesser figures, such as Roderigo, envy and lust were feelings all of Shakespeare's characters were accountable of holding at one time or other in the play. Within each of the characters in Othello was a level of jealousy, which Iago created by testing their pressure points for his benefit.    In Act 1 scene 1, Shakespeare... ...'s Tragic Heroes. New York: Barnes and Noble, Inc., 1970.    Ferguson, Francis. "Two Worldviews Echo Each Other." Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Shakespeare: The Pattern in His Carpet. N.p.: n.p., 1970.    Gardner, Helen. "Othello: A Tragedy of Beauty and Fortune." Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from "The Noble Moor." British Academy Lectures, no. 9, 1955.    Jorgensen, Paul A. William Shakespeare: The Tragedies. Boston: Twayne Publishers, 1985.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.      Wilson, H. S. On the Design of Shakespearean Tragedy. Canada: University of Toronto Press, 1957.

Synopsis on Customer Relationship Management

G. PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY, KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M. S. A. MOTORS, KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH, MBA Assistant Professor. INDEX| 1. | Introduction| | 2. | Objectives of the Study| | 3. | Need for the Study| | 4. | Scope of the Study| | 5. | Research * Source of data * Procedure of sample size| | 6. | Limitation of the Study| | 7. Company details| | Synopsis Approval Letter This is to certify that Mr. C. Venkata Naga Sindoor, Reg. No 11AT1E0052 submitted the synopsis report entitled â€Å"A Study on Customer Relationship Management with reference to M. S. A. Motors, Kurnool in fulfillment for the award of Master of Business Administration to G. Pullaiah College of Engineering and Technology is a record of bonafide work carried out by him under my guidance and supervision. Signature of t he Guide Signature of the HOD IntroductionRelationship building with customers is now accepted as over-riding goal of marketing and of the business as a whole. In service industries, the goal is especially emphasized since a repeat customer is believed to cost merely a fraction of what needs to be spent in servicing a new customer is service transaction. It is believed that relationships flourish when marketers play the book, meet customers. core expectations and exceed in respect of other features of their total offering. Service firms have been the pioneers in adopting the practice of Customer Relationship Management practices.Indian banking industry has witnessed rapid development in recent past with the initiation of financial sector reforms. The thrust of financial sector reforms was to improve efficiency, competitiveness and productivity of the financial system. The entry of new generation private sector banks which provided technology aided services like Internet banking, Mob ile banking, Inter Branch network, etc. , has electrified the banking environment in India and has added a new dimensions to automation in Indian banking. Customer Relationship Management is a vital factor to improve the performance of the banks.Most of the banks in India are now turning to CRM as they are increasingly realizing that the cost of acquiring new customers is for higher than the cost of retaining existing customers. This quest has led to the implementation of CRM in banks. The concept of CRM is in the initial stage of implementation in banks, as getting the CRM philosophy work in a bank is quite complex as well as a challenging task for, its implementation is based on certain key principles, namely, ?The banks must realize that all customers are not equal; Customer profitability varies from person to person; ?Not all customers are evenly desirable for the banks; ?The banks must differentiate their customers based on the „Value Criteria; ?Value is the profit that t he customer adds to the bank account; and ?A more profitable customer is a „High Value customer and a less profitable customer is a „Low Value customer. Changing perception of customer The perception of a customer has drastically changed. Peter Drucker said twenty-five years ago, that the purpose of a business wads to attract and retain a customer.There has been a phenomenal change and paradigm shift towards customer focus during the past five decades in the Indian context, ?1961-1970 Servicing the Customer, ?1971-1980 Satisfying the Customer, ?1981-1990 Pleasing the Customer, ?1991-2000 Delighting the Customer, ?2001 and beyond Relating the Customer. Today, the customer relationship between the banker and customer has come under the sharp focus both the customers? ends. 2. OBJECTIVES OF THE STUDY * To identify various services offered by MSA motors to consolidate their CRM strategies. To study the customer perception on factors influencing Customer Relationship Manageme nt in MSA motors * To classify the customers opinion on initial strategies, maintenance strategies, technology, service satisfaction and impact of CRM. * To ascertain the perception of show room executives on various aspects of CRM. 3. Need for the study As lifestyles change people begin to have more experiences in banking. There are two consequences of this 1) Customers have different feelings about services provided for them by Show rooms 2)Customers develop higher expectations for their Buying experience. . Scope of the study Scope of this study is it will assist MSA motors to get its own customer relationship management system mirror well and it will get all the important things before eyes to apply all the possible ways to provide a superb service to the customers and accordingly make them loyal and retain them long lasting and also to get new customers to be served. Scopes can be stated in few points as follows * Maintain current/ existing customers. * Achieve new potential cu stomers. * Retain all the customers * Profitability increment Reputation and credibility increment, etc. , 5. Research Methodology Source of the Data: Primary Data 1. Primary data are always original as it is collected by the investigator. 2. Suitability of the primary data will be positive because it has been systematically collected. 3. Primary data are expensive and time consuming. 4. Extra precautions are not required. 5. Primary data are in the shape of raw material. 6. Possibility of personal prejudice. Primary data is collected from interview and questionnaire in this study. Secondary dataSecondary  data, is data collected by someone other than the user. Common sources of secondary data for  social science  include  censuses, organizational records and data collected through qualitative methodologies or  qualitative research. Primary data, by contrast, are collected by the investigator conducting the research. Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case of  quantitative data, provides larger and higher-quality  databases  that would be unfeasible for any individual researcher to collect on their own.In addition, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequately capture past change and or developments. Secondary data is collected from company, newspapers, journals, websites, and from library books. 6. Limitations of the Study * The response from the customer may be biased * Since the sample size is limited, it may lead to the partial true factor about the research. * The information obtained or the collection of data is limited. Due to time constraint the study is restrict to Kurnool onlyCOMPANY DETAILS Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been producing cars in India since 1983. Maruti ’s revenues totaled approximately 73. 3 billion rupees in 2009-2010. It’s operating profit as of 2009-2010 is 75 billion rupees while its net profit comes to 6. 8 billion rupees. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India, which have an annual combined capability to produce over a 12 lakh (12, 00,000) passenger car units.The company is planning to invest 17 billion rupees in the Manesar plant. Maruti is known for its hatchback cars, especially the Maruti 800. Other popular hatchback models include the Maruti Zen and the Alto. It offers fourteen brands and over one hundred and fifty variants – Maruti 800, Omni, Eeco, Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire. Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.Maruti Suzuki has an employee strength over 7 ,600 (as at end March 2010). In 2009-10, the company sold a record 10,18,365 units including 1,47,575 units which we exported primarily to Europe, the remaining 870,790 sold in India. In the third quarter of 2009-2010, the company sold 258, 026 units. Thus, in March 2010, Maruti Suzuki had a India market share of 53. 3 per cent of the Indian passenger car market of 16,33,752 passenger car units. Maruti Suzuki will be investing around Rs. 1,250 crore (Rs 12. 5 billion) on capacity expansion of the K-series engines between 2010 and 2012.The expanded annual capacity will be over 7 lakh units from the present 5 lakh units of K-series engine cars. This will be a progressive investment to be completed by 2012. It has a sales network is 802 centers in 555 towns and cities across India. The customer service support network comprises of 2,740 workshops in over 1,335 towns and cities. In 2008, Maruti Suzuki India Limited, unveiled a National Road Safety Mission under which it would train 500, 000 people in safe driving in 3 years at 61 Maruti Driving Schools and 4 Institutes of Driving Training and Research (IDTR) in Delhi, Dehradun and Vadodara. HISTORYIn 1981, Maruti was launched. The company was started by the Government of India and was initially called Maruti Technical Services Private Limited. The first Managing Director of the company was Sanjay Gandhi, late-Indian Prime Minister Indira Gandhi’s son. During the period of 1985 to 1996, a few other significant developments took place including Suzuki taking up 50% stake in Maruti, leading to a 50-50 joint venture between Maruti and the Government of India and over 60 per cent of its parts being produced in India leading to lower costs of production as the parts didn’t have to be imported from abroad.When asked why Suzuki was chosen as the partner of this established corporation, the chairman of Maruti, Mr. R. C Bhargava said that the company went to Japan and none of the companies out of Nissan, Mitsub ishi and Daihatsu were ready to bring 40 per cent equity in India. Suzuki was the only company which agreed to bring 26 per cent equity in India and raise it to 40 per cent thereafter. The first car that the company produced was a four-door Maruti 800 and the second car that the company produced was a Multi-Utility Vehicle called the Omni. Between 1994 and 1996 Maruti released the Esteem, the Gypsy, the Omni, the Gypsy King, Zen and Esteem.It also opened a second plant in Manesar whose capacity at the time of opening was 2,00,000 units. In 2000 Maruti launched a call center. This was the first time a car company had ever launched a call center in India. In this year, Maruti setup a website for its Wagon-R car, introduced a new model of the Zen, got the IRTE National Award for its safety initiative, traffic management and environment protection, launched the Baleno and the Wagon R with electric power steering, joined hands with Sumitomo for providing after-sales service and introduce d the Suzuki Alto. The Gurgaon plant had stopped production due to a strike by the employees.Maruti introduced its first CNG car in 2001. In the same year Maruti invested 550 crore rupees in manufacturing cars. In 2002, Maruti launched Maruti Finance to offer financial services like extended warranty and finance for car insurance. It also hiked its car prices and launched the Versa. This was a good year for Maruti in exports as it produced 16,000 cars for an order to Europe. In the next few years Maruti got into collaboration with various companies to launch car-selling schemes. They partnered with State Bank of India to launch a scheme where each branch of the bank would sell a Maruti car.The company also tied-up with Reliance Industries Limited for lease and fleet management. This was the same year Kumar Mangalam Birla joined Maruti as an independent director. From 2005 – 2007 Maruti became the market leader of Indian cars and in 2006 unveiled the new Wagon-R in Punjab. In 2007, Maruti launched the SX4 sedan. TECHNOLOGY Maruti Suzuki uses an innovative Compressed Natural Gas technology – the Intelligent Gas Port Injection (iGPI) on five of its models – the SX4, Eeco, WagonR, Estilo and Alto. The iGPI technology delivers more power and runs like a petrol-filled engine while achieving fuel-efficiency.The iGPI technology uses injectors for each cylinder and a particular amount of CNG is injection in the engine through gas ports. The Engine Control Unit controls the amount of CNG needed for each ride. Two components used by Maruti in cars such as the Maruti Omni to help increase fuel economy are the crankshaft sensor and knock sensor. They control the ignition timing and fuel injection. The crank shaft is a part of the car’s engine that translates its linear motion into rotation. The sensor is part of the internal combustion engine which monitors the position and rotational speed of the crankshaft.The knock sensor is a part thatâ€⠄¢s linked to the car’s engine-when the car’s engine is not working it knocks on it and usually you hear the knocking sound. The knock sensor will send a signal to the Powercontrol Car Module (PCM). The Maruti Swift has a Direct Diesel Injection System engine. This engine has efficient combustion, higher torque and cleaner emissions. It is an extremely light engine and has a 75 bhp, 190 Nm of torque capacity. It has a five-step multi-injection technology that makes the car run more smoothly than other cars.It also has a Double Over Head Camshaft that gives the engine a quick run. It also has a Chain Drive Timing System. This engine is way better than the Maruti 800 engine which has a Single Over Head Camshaft and only two valves per cylinder while the Swift has sixteen-valve cylinder. The Maruti Suzuki SX4 has a Variable Valve Timing engine. According to the company, they will use K-Series engines in all car models. India’s largest car manufacturer Maruti Suzuki decided to implement the K-series petrol engine in all the models for at least five years according to a company report.The K-Series engine is a straight four cylinder engine that comes in Single Overhead Camshaft and Double Overhead Camshaft variants. This engine will be made in the Maruti Manesar plant in Haryana for the A-Star car which is produced in India and sold in Europe. The K-Series engine is Euro 4 and Euro 5 compliant and is the most advanced of engines. The engine has a CO2 emission of 109 gm/km and plans to reduce it further. The engine is extremely fuel efficient. ————————————————- Awards & RecognitionAs one of the top Indian brands of cars, Maruti Suzuki has won many national and international awards since it began production. Some of the major accomplishments of Maruti are listed below: 1. Maruti Suzuki Alto received the TNS Voice of Customer Award in 200 8. TNS Global is a market research firm. In the same year Maruti received the CNBC-Autocar India Award in the category Best Value for Money Car for the SX4. It also received the CNBC-Autocar India Best Mid Size Car Award and the CNBC-Autocar India Car of the Viewers’ Choice Award for the SX4.Maruti Suzuki India Limited received The Car Manufacturer of the Year Award in 2008. 2. In 2009, Maruti won the JD Power Asia Pacific Customer Satisfaction Index (CSI) Survey award, the JD Power Asia Pacific Sales Satisfaction Index (SSI) Survey award, the Most Preferred Car Brand Award at CNBC AWAAZ Consumer Award, the Golden Peacock Eco-Innovation Award, and the Gold-Award by India Manufacturing Excellence Awards (IMEA). 3. In 2010, Maruti won the CNBC-TV18 Overdrive Manufacturer of the Year Award and the Autocar Manufacturer of the Year Award. 4.Alto’s â€Å"Boondon Mein† campaign won the Silver medal of the prestigious â€Å"Effie Award† in 2006 and 2007. 5. Alto won the â€Å"Car of the Year† and â€Å"Most Exciting New Car of the Year† by India’s automobile magazine in 2000. Some of the international awards that Maruti has won include the following: 1. Japan – It won the Car of the Year award by the Automotive Researchers' ; Journalists' Conference, the 2005-2006 Car of the Year, the Goof Design Award by Japan Industrial Design Promotion Organization and the 2005-2006 Carview of the Year Award. 2.Iceland & Ireland – Maruti Suzuki won the Car of the Year 2006 given out by the BIBD Association of Automotive Journalists, the Samperit Irish Car of the Year 2006 given out by the Irish Motoring Writer’s Association. 3. New Zealand and Australia – Maruti won the Fairfax AMI Small Car of the Year Award by Autocar, the National Business Review Small Car of the Year Award by The National Business Review and the 2005 Carsguide Car of the Year. 4. Malaysia – Maruti Swift was the winner in the NST Mastercard Car of the Year 2005 â€Å"Small Car† category. 5.China – Maruti Swift won the 2005 CTV COTY â€Å"Economical Car† by CCTV. ————————————————- International Operations Maruti Suzuki is a global company with over 8,500 employees engaged in sales, customer service, manufacturing, and distribution in many countries across the world. It is partly owned by the government of India and partly owned by the Japanese company, Suzuki Motor Corporation. Suzuki Motor Corporation, the parent company owns 54% of Maruti’s shares. Maruti’s cars are of European style but custom-made to cater to the local markets.Maruti Suzuki has launched the Grand Vitara, SX4 and the Swift as part of the worldwide strategy. Maruti Suzuki not only provides hatchbacks, mid and small level cars but also luxury cars. Maruti Suzuki has also launched another concept car called Kizashi which was showcased in the Frankfurt Motor Show and is now available in India. The Grand Vitara, which is an SUV and Kizashi, which is a sports sedan are imported from Japan as completely built units(CBU). Maruti Suzuki is sold in China by Jiangnan Auto. The company has launched the car at Rs. 1. 24 lakhs.Four companies that produced the Maruti 800 in China are: Chang’an Auto, Jiang Nan, Xi’an Tai and Sichuan Auto Maruti Suzuki also has office in Japan. Indian engineers sometimes travel to Japan to work on Maruti cars and Japanese engineers sometimes travel to India to provide their expertise for Maruti Suzuki. ————————————————- Exports Maruti Suzuki exports entry-level models across the globe to over 100 countries and the focus has been on identifying new markets. The company exports to the United Kingdom, Italy, Hungary, Netherlands, Germ any, Latin America, Africa, Philippines and Indonesia.Along with these countries, Maruti also sells its cars to Algeria, Chile, Sri Lanka and Nepal. The company exported 38,000 passenger cars in 2006-2007, around 6. 4 per cent of its total sales. The car that contributes most to Maruti’s export income is the A-Star model. In 2007, Maruti got an export order of 11,000 units of the Zen Estilo to Indonesia and 1,500 units of the Maruti Alto to the Philippines, become the initial car manufacturer to export to South East Asia. Maruti crossed the cumulative half-a-million export mark in February 2008, becoming the first Indian car company to export half-a-million units.Maruti has tied up with the Mundra post for development of port facilities for export shipments through Pune Car Carriers. Maruti started exporting cars from this post in January 2009. Moving to international markets, Maruti has large export volumes to Latin America and the lesser-developed region of Africa. Marutiâ €™s exports have increased by 60% over the years at these two locations. In 2008, in a joint venture between Maruti Suzuki, Mundra Port and the Special Economic Zone, the company exported 1,00,000 units of the A-Star from the Mundra Port.Even though the company exports to all five continents, Europe makes up 56 per cent of Maruti’s cumulative exports as of February 2011, making it the single largest source of export income for the company. The sales figures for the continent of Europe as of February 2011, by country are given below: – Netherlands – 67,700 units – Italy – 41,000 units – United Kingdom – 34,000 units – Germany – 20,000 units – Hungary – 20,000 units ————————————————- Future Plans On May 11, 2011, Maruti announced its plans to design new car models at its Rohtak Plant in India.Th e new car models will be crafted for the next four years for the Indian and International Market. Maruti is experimenting with new car models in an effort to stay ahead of its competition and will be responsible for 25 per cent of Suzuki, its parent company’s, revenues. In the financial year 2010-2011 Maruti Suzuki reported a net sales figure of 37,522 crore rupees. Maruti will invest in a new plant in Gujarat which will produce 6 million units a year which is being done in an effort to make the company the leader in the car market. The company is having a look at different plants as shown by the Government of India.In another effort, Maruti will introduce four new cars in the Indian market: The mass-market hatchback, a utility vehicle, a new and improved Swift, and a unique SX4. The company plans to release the design of the YE3, the hatchback by June-July 2011 while the car will actually be shown in the Auto Expo 2012. The company plans to design the YE3 without any involve ment of Suzuki which is a major feat since most of its cars have been designed in collaboration with Suzuki in the past. The YE3 will be a four-door, four seat hatchback and will be available in a 600-800cc engine and a five speed manual transmission.The company also plans to launch the Maruti R3 under a different name. The Maruti R3 is a Multi-Utility Vehicle that will come in a Rs. 7 lakhs – Rs. 9 lakhs ex-showroom price and is a six-seater compact van strapped with three rows of seats and rear-hinged rear doors. The car will come in both 1. 2 litre K-Series engines and a 1. 6 litre Variable Valve Timing engine, each of which have been present in the popular models of Swift and SX4. The R3 will compare to an Innova. The company plans to sell it in emerging markets. It will be showcased in the Auto Expo 2012.The company plans to get a diesel engine for the car from Volkswagen. The third new model of Maruti, the new Swift will be launched by July 2011 will a 1. 3 litre multi- jet diesel engine and a 1. 2 litre K-Series engine. The new Swift fall in the Rs. 3. 5 – 5. 5 lakhs bracket depending on the model and approximately 17,000 units will be produced each year. Along with coming up with new cars and new plants, Maruti is also expanding its transportation capacity. The company has forged partnerships for this with the Adani group to set up a mega car terminal at the Mundra port.

Reconstruction After the American Civil War Essay

The civil war is considered by many the most important war that our country has endured. During the 5 year Civil War, not only did 620,000 men die, but our nation was left in ruins. It was necessary that our country be rebuilt from bottom up. Abraham Lincoln, said to be the brightest president of his time, had plans and ideas for reconstruction. Unfortunately, these plans were failed to be put in place due to the fact of his assassination on April 14, 1865. Throughout some of the most politically tough years our nation has experienced (1865-1877) lousy presidents were elected, plans and bills failed and succeeded, and struggles with civil rights were prominent everywhere. The United State’s hopeful plans for reconstructing and reuniting slowly faded until it was all gone The most important part of reconstruction would probably have to be the beginning, or where it all started. Reconstruction of our nation began unofficially in 1863 with Lincoln’s 10% plan. Because Lincoln wanted a reunited nation as easily and quickly as possible, he entailed that only 10% of the confederates in each state would have to swear allegiance in order for the state to be accepted back into the union. Because of the small number of confederates needed to swear allegiance, the radical republicans in congress were angered and proposed the Wade-Davis Bill. The Wade-Davis bill was intended to make congress responsible for reconstruction rather than the president, and also stated that the majority (not 10%) would have to swear allegiance in each state to be re-accepted into the union. For the good of the united states, not for selfish reasons, Lincoln vetoed (or declined) the bill. Because Lincoln was assassinated, the rest of his plans and hopes for reconstruction were n ever put to use, and his vice-president, Andrew Johnson, took the Presidential role. As reconstruction continued on, it brought many major achievements that greatly benefited our country. One of the greatest accomplishments of reconstruction was the Fifteenth Amendment. The Fifteenth Amendment stated that everyone has a right to vote no matter what â€Å"race, color, or previous condition of servitude† was. Because many whites didn’t like this, they wouldn’t cooperate with the amendment and would go as far as using violence to make blacks not vote. Because of this congress used the Enforcement Act of 1870 which entailed that federal governments would be able to punish those that were causing problems for the African Americans. Going along with the fifteenth amendment, reconstruction brought another achievement, a new life and society for former slaves. Supported by the government, former slaves were able to create new lives for themselves. Although it took hard work and dedication, African Americans were able to create schooling systems, churches and volunteer groups and fight against segregation. Former slaves were able to reunite with their families, and blacks were even finally allowed a spot in politics. The final greatest achievement of reconstruction was reuniting our country. Alabama, Arkansas, Florida, Louisiana, North Carolina, South Carolina, Tennessee, and the other four states all re-entered the union by 1870. By originally initiating reconstruction, this is what Lincoln was shooting for. Although they still had political and economic differences, they were once again a reunited nation. With every great movement and political plan, lasting effects come along with it. During reconstruction many things were accomplished, which means that our nation was faced with many positive and negative effects. Some of the positive effects included new opportunities for the common public and former slaves. For example, the common public was presented with its first public school system, new roads and railroads, as well as orphanages for children and institutions for the mentally ill. One of the negative effects of the war was the physically and economically drained south. After the war, the south was in extremely poor physical condition and most everything had to be either rebuilt or restored. This was going to cost sufficient amounts of money that the south did not have. To get the money, the taxes rose and the wages lowered. Many people were without family members that died in the civil war, and the south’s population had decreased drastically. Another lasting effect that reconstruction left on our nation was a dent on the farms and plantations in the south. Many farms and plantations in the south had been ruined. Poor whites and African Americans were at disagreement with rich whites on what the farm land should be used as. Rich whites wanted to restore the plantation system and poor whites and African Americans wanted to create small farms and subsistence farming. Labor was also down. With many men dying in the war, not as many people were left to work on the farms. When the plantations were reopened, many African Americans and poor whites worked on the plantations in exchange for housing, food, clothing, etc. Many good and bad effects were left on our nation from reconstruction. Although reconstruction was a good recovery point for our nation, it was slowly ended in 1877 for a collection of reasons. One of the largest problems was whites inflicting violence on African Americans to prevent them from exercising their rights. During reconstruction, Americans struggled with anti-black radicals such as the Ku Klux Klan. They destroyed buildings, personal property, harmed the African Americans, and even went as far as killing them. The goal of the Ku Klux Klan was to restore white supremacy. By 1880 terrorist groups had restored white supremacy in the south. Along with terrorist groups, political troubles were also in the nation’s way. General Ulysses S. Grant was elected president in 1872. Because Grant was inexperienced, he brought his friends into high positions and many scandals resulted. Because of all of the scandals, many people became irritated and more conflict arose. Last but not least, the United States was experiencing economic turmoil. The panic of 1873 was one of the main reasons that focus was turned away from reconstruction. A man named Jay Cooke invested a grand amount of money in railroads and not enough investors bought shares, causing Cooke to spiral into debt. Because of this Cooke’s banking firm (largest in the nation) went bankrupt. Many small banks and businesses closed and the stock market closed. Millions lost their jobs. Because of this five year depression, the focus of the country was turned away from reconstruction. Reconstruction lasted a solid 13 years that were filled with many great improvements and countless lasting effects on our country. While enduring many severe losses and challenges brought on by the Civil War, the United States pushed through and reunited. We will always be affected by this era in our country’s history. Throughout many failed presidencies, failed and passed bills and movements, and continuous struggles with civil rights, America became the country it is tod ay. From the achievements to the collapse of reconstruction, I believe it was completely necessary and left many lasting effects, good and bad, on our country.

Free Essays on Banking

So Much for That Plan "More than 70% of commercial bank assets are held by organizations that are supervised by at least two federal agencies; almost half attract the attention of three or four. Banks devote on average about 14% of their non-interest expense to complying with rules" (Anonymous 88). A fool can see that government waste has struck again. This tangled mess of regulation, among other things, increases costs and diffuses accountability for policy actions gone awry. The most effective remedy to correct this problem would be to consolidate most of the supervisory responsibilities of the regulatory agencies into one agency. This would reduce costs to both the government and the banks, and would allow the parts of the agencies not consolidated to concentrate on their primary tasks. One such plan was introduced by Treasury Secretary Lloyd Bentsen in March of 1994. The plan called for folding, into a new independent federal agency (called the Banking Commission), the regulatory portions of the Off ice of the Comptroller of the Currency (OCC), the Federal Reserve Board, the Federal Deposit Insurance Corporation (FDIC), and the Office of Thrift Supervision (OTS). This plan would save the government $150 to $200 million a year. This would also allow the FDIC to concentrate on deposit insurance and the Fed to concentrate on monetary policy (Anonymous 88). Of course this is Washington, not The Land of Oz, so everyone can't be satisfied with this plan. Fed Chairman Alan Greenspan and FDIC Chairman Ricki R. Tigert have been vocal opponents of the plan. Greenspan has four major complaints about the plan. First, divorced from the banks, the Fed would find it harder to forestall and deal with financial crises. Second, monetary policy would suffer because the Fed would have less access to review the banks. Thirdly, a supervisor with no macroeconomic concerns might be too inclined to discourage banks from taking risks, slowing the economy ... Free Essays on Banking Free Essays on Banking So Much for That Plan "More than 70% of commercial bank assets are held by organizations that are supervised by at least two federal agencies; almost half attract the attention of three or four. Banks devote on average about 14% of their non-interest expense to complying with rules" (Anonymous 88). A fool can see that government waste has struck again. This tangled mess of regulation, among other things, increases costs and diffuses accountability for policy actions gone awry. The most effective remedy to correct this problem would be to consolidate most of the supervisory responsibilities of the regulatory agencies into one agency. This would reduce costs to both the government and the banks, and would allow the parts of the agencies not consolidated to concentrate on their primary tasks. One such plan was introduced by Treasury Secretary Lloyd Bentsen in March of 1994. The plan called for folding, into a new independent federal agency (called the Banking Commission), the regulatory portions of the Off ice of the Comptroller of the Currency (OCC), the Federal Reserve Board, the Federal Deposit Insurance Corporation (FDIC), and the Office of Thrift Supervision (OTS). This plan would save the government $150 to $200 million a year. This would also allow the FDIC to concentrate on deposit insurance and the Fed to concentrate on monetary policy (Anonymous 88). Of course this is Washington, not The Land of Oz, so everyone can't be satisfied with this plan. Fed Chairman Alan Greenspan and FDIC Chairman Ricki R. Tigert have been vocal opponents of the plan. Greenspan has four major complaints about the plan. First, divorced from the banks, the Fed would find it harder to forestall and deal with financial crises. Second, monetary policy would suffer because the Fed would have less access to review the banks. Thirdly, a supervisor with no macroeconomic concerns might be too inclined to discourage banks from taking risks, slowing the economy ...

Gays in US essays

Gays in US essays At this time, all states have an explicit ban on same sex marriages. Each state has gone at one time or another and made the decision to not allow same sex marriages. This primarily started in 1996 when conservatives and religious groups pushed through Congress, The Defense of Marriage Act which allows each state to set its own rules against, or for, same-sex marriages. Since then, the act and similar legislation has been adopted by 38 of the 50 states. Those congressional votes, and the passage of similar defense-of-marriage laws in 38 states, express an overwhelming consensus in our country for protecting the institution of marriage. Gay advocacy groups have been actively challenging the law, which they claim violates a constitutional equal rights guarantees, barring discrimination on the grounds of sexual orientation. This constitutional amendment comes at a time when individual states have started to make their own laws concerning the subject of same-sex marriages. San Francisco authorities have married over three thousand couples in a defiance of law and have made this a high-profile case. This is in direct violation of proposition 22 which was passed in March of 2000 by a 61% to 39% by the Californian voters, which calls for a ban on recognizing such marriages. This is one of the reasons that Bush has had to act so quickly on the banning of same-sex marriages. "A few judges and local authorities are presuming to change the most fundamental institution of civilization. Their actions have created confusion on an issue that requires clarity," Bush said in the ornate Roosevelt Room. Bush also noted that a constitutional provision known as the "full faith and credit" clause can be read to require all states to recognize same-sex marriages performed in just one state. "Marriage cannot be severed fro m its cultural, religious and natural roots without weakening the good influence of society. Government, by recognizing and ...

Content Creation Process How To Build Yours In 5 Steps

Content Creation Process How To Build Yours In 5 Steps Anyone can create mediocre content.  Creating content that has been published, republished, reworked, and repurposed a million times is easy. But creating valuable, relevant, quality content is hard. It takes time, effort, energy, resources, and knowledge. Most of this- in small businesses- is  wrapped up in the expert owners who are also tasked with running the business, serving the clients, and managing the marketing and outreach. Plus, lets face it. Just the thought of content creation can make many business owners cringe in horror, and theyd rather make that extra cocktail. Writing and  content creation, especially if youre out of practice, is not fun. Then when you add on the pressure of making it something your audience will drool over and share on social media- it can be incredibly intimidating.How To Build A #Content Creation Process That Will Boost Your #SmallBusiness via @jenniferbournIf You're Not Using Content Marketing As A Primary Strategy To Reach Your Audience,  You're Already Behind Take a look at these stats: Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). 73% of B2B content marketers are producing more content than they did one year ago. 95% of B2B enterprise marketers use content marketing. 86% of B2C marketers use content marketing. 60% of marketers create at least one piece of content each week. Your audience and prospects are using social media, they click links, read blogs, watch videos, listen to podcasts, subscribe to newsletters- and they share the high-quality, high-value content with their friends. Consumers buy when they're ready to buy, not when you're ready for them to buy. If you're not there, top of mind, when your prospects are ready to buy, know that your competitors will be. People  buy when they're ready to buy, not when you're ready for them to buy.The Problem Most Small Businesses Face Isn't Creating Amazing Content It's creating amazing content consistently and sustaining it over time. The most common complaints and excuses I hear from business owners avoiding content marketing are: I have no time left in my schedule for one more task. I have other internal items that I need to create and focus on before I create extra marketing content. I need to shore up my business systems and processes before I invest even more in my marketing. I don't know what to even write about or what people would care about. How do you overcome these beliefs? How do you create valuable content and do everything else you have to do, let alone sustain it over time? Here's the bad news: If you want a quick, easy solution- and you don't want to do any work- you aren't going to like anything I have to say. Here's the good news: Creating a sustainable content creation process will elevate your business and build your expert status- and it's easier than you think. There are systems and tactics you can employ to drastically increase the results gained from your investment in content creation. It just takes some planning... Step 1: Assess Where Content Creation Could Improve Experiences, Value, Profitability, And Systems Before you start creating content, you need to know why you are creating content. This is where we do a deep dive with clients into the inner-workings of their business, identifying all areas that could benefit from content creation. The most common areas needing content creation include: Customer education Client onboarding Client training List building offers Income stream diversification (information products and courses) Marketing and blogging efforts Speaking/presentations Creating systems and processes Employee training When looking at this list, most business owners realize they are severely lacking in the content department. They see that they don't have any client educational materials or they have no processes for their services, and they start to feel very overwhelmed. If this is you right now, it's okay. Hang in there with me and I promise I'm going to make this seem much easier and much more doable. Step 2: Brainstorm Types Of Content And Topics For Each Category Identified In Step 1 Once you have list of each category or area in your business that could benefit from content creation, brainstorm every bit of content that could be created to reach your goals. Let's use list building offers and client onboarding as examples. Here are several ideas for new list building opt-in offers: Checklist or tips sheet (for general interest and expert positioning) Whitepaper on what prospects should do before hiring you (to create more qualified prospects and expert positioning) Industry-targeted done-for-you tool or resource (for expert positioning) A special report teaching people about what you do (to create more qualified prospects and expert positioning) Other educational materials Here are several different pieces of content that could be created to improve your client onboarding process: Welcome email/message/video What to expect email/message Overview of your process Tips for getting the most out of their investment with you and having success Things you need from your client/things you need them to do New client questionnaire with instructions and an overview of why you're asking these questions Overview of what will happen next Glossary of industry terms or guidebook Educational materials like e-books, whitepapers, or simple checklists that will help them work with you and communicate more clearly Step 3: Identify Content Overlap Between Categories And Content That You Can Repurpose Now here's where the magic starts to happen. Now we examine the list building offers list, which contains mostly marketing-related content, and the client onboarding list, which contains mostly business building, internal content. It's easy to see that focusing on the client onboarding content will positively impact your business, improve client experience, and streamline your process (say hello to automation). It's doable. But when you add the content that needs to created for marketing and list-building purposes, things start to feel overwhelming and definitely not doable. Here's the thing. It only feels overwhelming because you're looking at them as two separate areas of content- when they really are the same. Yes! You can create the content needed to run your business and  the content you need to market your business at the same time! For example: You could turn your list of tips for getting the most out of their investment with you and having success that you create for your onboarding process into a list-building tips sheet or checklist. You could repurpose your list of things you need from your client/things you need them to do before you get started into a whitepaper on what people should do before investing in the service you provide. You could turn your new client questionnaire into a done-for-you industry resource that others in your industry would opt-in for (making you a leader). You could turn the overview of your process that you give to new clients into a special report teaching people about the service you provide, how it works, and what they should expect. The glossary of terms or any other educational resource that will help your clients will also help your audience, so publish that content on your blog, too. In each of these scenarios, you're moving your business forward, adding value for your clients, providing helpful resources to your audience, and positioning yourself as an expert in your industry. Create #content to add value, help your audience, and position yourself as an expert.I know you're thinking that clients won't see the value in paying you for content that already exists for free on your blog or in an opt-in offer. But you're wrong. The magic comes when you put your content in front of your audience or clients at the right time- exactly when they need it. A new client who needs to know more about topic XYZ will be frustrated if they have to search through your blog archives for each individual blog post on the topic. But if you combined the blog posts into one special report and provided it to them at the exact time they need that information, your content immediately becomes more valuable. Step 4: Map Out Your Content Creation Plan Many business owners have great intentions. They want to blog once a week or twice a week, they start out strong, then slowly fade away. Or they start tons of content pre-scheduled and when it runs out, they completely disappear. A content creation plan is the key to ensuring your efforts are sustainable and not a "blitz and disappear" act. Content marketing is a marathon, not a sprint. Success requires focus, resources, and commitment for the long haul. The idea is to base it on the core content you need to improve your business and then repurpose the content so you get the biggest returns on your efforts. A #content creation plan will ensure sustainable creation and not a 'blitz and disappear' act.Here's what you need to do: Identify what content is your top priority (make it one that will help improve your business, like creating your onboarding process) Write down how much time you'll need to create, proof, and design each piece of content needed Decide how you will repurpose the content you're creating (like turning the overview of your process into a special report teaching people about the service you provide, how it works, and what they should expect) Write down how much time you'll need to create, proof, and design the new items Write down any other ways you can repurpose the same content (like turning it into a blog post) Get a blank month-at-a-glance calendar Review all of the content you want to create and how long each piece will take. Give yourself deadlines and write them in your calendar. Some tips to make this process easier: Don't bit off more than you can chew! Be realistic with your deadlines and timelines. Don't base your milestones on the requirement that you work nights and weekends to get it done, because chance are you won't. Trying to do everything at once will cause stress, frustration, and burnout. Make quality the priority! It's better to produce content less frequently and ensure it's awesome, than publish mediocre content often Consider the order in which you create content. For example, instead of creating all of the content for a new on boarding sequence first then repurposing it, create once piece of the process, repurpose it into a list building offer, then publish a portion of it as a blog post that promotes the list building offer. Consider tackling one "chunk" of content each month, so one piece of the onboarding process, one list building offer, and one blog post gets done each month. It's better to produce #content less frequently and ensure it's awesome. #contentmarketingStep 5:  Include Supplemental Marketing Content In Your Creation Process With your marketing calendar and content creation plan in hand, it's time to add some supplemental content. After all, publishing one blog post a month isn't going to get you very far if your competitors are posting two, three, four, or more times every month. The supplemental content could be articles, videos, or audios. It could be commentary of current events or another article you read, or a recap or review of a tool or resource you found. First, choose two pieces of supplemental content to add to your marketing calendar for each month. Consider choosing one quick easy post type and one more involved, like an article and a review, or an article and a commentary piece. Second, reach out to podcast hosts, radio shows, event hosts, and entrepreneurs who host teleclasses and webinars about being a guest. Set a goal to do one interview or speaking engagement per month, then write a blog post promoting it. Wrap Up: You've Got A Sustainable Content Creation Process Once you complete these exercises, you'll have a marketing calendar with a sustainable content creation plan in place- one that guarantees each month you'll have: One piece of content to move your business forward One free resource or list building free offer Three blog posts (one repurposed from the content above, one article, and one short-form post) One interview recap, positioning you as an expert Plus, numerous social media posts can be created from the content, too That's one blog post each week! Considering business-to-business companies that blog generate 67% more leads per month than those who don't blog, the argument for content marketing is pretty much a no-brainer. Stay Focused,  Stay Committed, And Stay Consistent It's true that the more content you publish, the more traffic you'll enjoy and the more leads you'll receive. But don't get swept up in the need to blog every day. Unless blogging is  your business, daily blogging isn't a must. And don't get sucked in by the claims that quantity is better than quality. Publishing something awesome once a week will trump publishing lots of mediocre crap.

Software Architecture report Essay Example | Topics and Well Written Essays - 1500 words

Software Architecture report - Essay Example This level of abstraction is called software architectural styles or patterns. These styles and patterns synonymously refer to a composition and arrangement of components and the way of interaction between these components (Bass, Clements, & Kazman, 2003, Section 5.9). This arrangement is in actual a generalization of the best practices adopted in specific problems. By identifying the style or pattern involved in a particular architecture, the software architects can immediately understand the basic working model of the intended system. Software architecture is a formal arrangement of integral elements/components of a system while architectural style or pattern is a generalization of the best practice solution that can be applied in a particular scenario. It represents of a  set of principles that provide an abstract framework of components, their types (whether a repository of computational component, etc.) their layout and relationships (e.g. input and output dependencies) and interaction mechanisms (e.g. events based, procedure calls, etc.) that all systems falling into a similar category can follow. Thus, architectural styles or patterns aid in partitioning a system and facilitate in reusing the pre-existing solution designs to solve the frequently occurring similar system formulation problems (Garland & Anthony, 2003, p. 171; Gomaa, 2011, p. 198). The problem and context of the selected architectural components aid in selecting a particular architectural style characterizing components and connectors (Gomaa, 2011, p. 205). In a style or pattern, components could be computational, memory related, managerial or a controller while the connector depicting interaction mechanisms between components could be procedure call, data flow, implicit invocation, message passing, shared data or instantiation. Section 2.1 to 2.10 provides a brief description of a few architectural styles and patterns (Taylor, Medvidovic, &

TOGAF Framework Research Paper Example | Topics and Well Written Essays - 2000 words

TOGAF Framework - Research Paper Example The Open Group Architecture Framework (TOGAF) is a structure that presents a comprehensive technique and a group of supporting systems and tools for building effective enterprise design. Additionally, it can be utilized without any restriction from any corporation desiring to build up enterprise architecture for use inside that association/business/corporate. In addition, this formwork was established by associates of The Open Group, functioning inside the Architecture Forum. However, the first version of TOGAF framework was developed in 1995. In addition, it was foundational upon Technical Architecture Framework for Information Management (TAFIM), built by the United States Department of Defense (DoD). In this scenario, the Department of Defense offered The Open Group open authorization and extensive support to build TOGAF by crafting the TAFIM. Thus, it was the fruit of many years of development attempts as well as a lot of investment comprising million of dollars of US Government. Moreover, by taking the advantage of this powerful base, the members of The Open Group Architecture Forum have built several editions of TOGAF every year and published every one on The Open Group public website (The Open Group, 2011) and (Chase, 2006). 4 TOGAF Heritage 4 As discussed above the Open Group Architecture Forum has built several versions of TOGAF at normal intervals as well as published every one on the web site of The Open Group. Additionally, every form of TOGAF standard is built collaboratively by the members of the design Forum. In addition, at present it consists of approximately 200 corporate members, comprising vendor and customer organizations. In this scenario, the development is carried out by architecture practitioners, with the content foundational upon most excellent practices that developed within the contributing member businesses (Sante & Ermers, 2009) and (The Open Group, 2011). 5 Moreover, TOGAF was one of the primary representations with a powerful fo cus on procedure approached to structural design in the business. In this scenario, architecture can be considered as a business wide procedure that will be controlled by the business administration, through the support of corporate architect. Thus, the (corporate) planner has consequently become a very important person having organizational sensitivity (Sante & Ermers, 2009) and (The Open Group, 2011). 5 Furthermore, the latest versions of TOGAF involve superior features, which focus on the use of architecture as well as its power. However, it came into view when TOGAF started tackling with

Design, Drawing and Practical Skills Assignment

Design, Drawing and Practical Skills - Assignment Example This shows that design specification is important for design process. Its aim is to make sure that the succeeding design and development of a device meets the requirements of the end-user. A design specification ought to consist of all essential drawings, environmental factors, dimensions, aesthetic factors, ergonomic factors, cost and maintenance required, safety, quality, description and documentation. It also gives specific instances of the manner the design of the device should be implemented, assisting designers work efficiently. It is approved and reviewed by system owner, developer, and quality assurance. Quality Assurance symbols to guarantee that the document conforms to appropriate policy and that all demands were effectively addressed; however, they do not need to evaluate technical data. The design document must be broad enough for the developer to initiate work. The specification does not have to give details ‘how’ it is to be implemented rather ‘whatà ¢â‚¬â„¢ ought to be executed (Villar 2003). This is essential for the concept selection since it aid the developers on making appropriate choices of what must be done. Concept selection denotes the process of assessing concepts in reverence to client needs and other assessment mechanism, comparing comparative strengths and flaws of concepts, and choosing one or more ideas for further study and testing, or design process (Bell and Bell 1997). A structured technique for concept selection assists to sustain objectivity during the concept stage of product production and controls the product development group via a critical, hard and emotional procedure; this is attainable through well-written design specification (Bell and Bell 1997). Project management as an administration regulation underpins much economic responsibility. It is the driving might behind any

John Waller Essay Example | Topics and Well Written Essays - 1250 words

John Waller - Essay Example The musical techniques which Waller follows reflect the philosophies and cultural associations that he holds. Specifically, Waller focuses on uplifting music that is based on religious beliefs of Christianity. The musical techniques which Waller uses establish the same ideas and theories while helping to create stronger recognition of Christian music and expressions with the use of musical ideas. Examining six of the songs of Waller also develops a deeper understanding of the musical representations of Waller. The first song analyzed is â€Å"Identity† from the CD â€Å"The Blessing.† The concept of this is based on one finding their identity in God and Jesus while practicing different Christian beliefs in terms of what one’s true identity is. The structure is the first musical technique which highlights this. The structure is verse, chorus, verse, chorus. The verse has a specific set of chords that continue throughout the song. This combines with a change in the chorus to chords that are higher than the chorus to highlight the lyrics of â€Å"So you are, So I am†¦ I Am You.† The chords and the movement up are able to highlight the concept of identity with the song. The rhythm follows this with a steady rock beat in 4/4. This moves at a medium – fast pace to create a feeling of happiness throughout the song. This continues with the arrangement of music, including the bass, electronic guitar and drums. Each of these moves at a medium – fast pace to keep with the same idea. When one listens to this song, there is a sense of being happy and at peace with the concept of identity while establishing a different understanding of how the idea of being Christian and with Christ is one which reflects in happiness and peace. The second song, â€Å"The Blessing,† also from the CD â€Å"The Blessing† holds similar connotations as the first. The rhythm is in a fast four or 2/4 that is a part of the piece. The arran gement includes electronic guitar, piano, synthesizer, bass and drums. The introduction has a louder dynamic and seems to move faster. The first verse then moves at a slower pace with only a background drum holding the beat while the words and singing is highlighted. The same louder sound then comes back in for the second verse to make a louder sound and to highlight the idea of â€Å"let it be said of us.† The song is able to use these louder and softer differences to create a sense of motivation among others while the faster rock sound creates a movement of happiness and of being lifting. After the first verse and between the chorus, the sound becomes slightly louder to highlight the main message. The chords at this point move to a higher range to use the technique of motivation as the main highlight and to bring out the main hook of the song â€Å"be a blessing in life.† The music then moves back to the verse with the same chord change. When this occurs, the chorus seems to be more uplifting while the verses lead into this highlight and set of changes. The last part of the bridge is one that slightly alters by slowing down the rhythm accompaniment while moving faster with the lyrics. The faster rhythm and pauses then highlights the song. When this moves back to the chorus it is able to highlight the main message. The song ends with a coda that has a slower pace with the singing and similar chord change to highlight the motivational points of the song. The techniques of the song then work to create highlights that motivate the message of â€Å"being a blessing for life†. The third song, â€Å"Still Calls Me Son† from the CD â€Å"The

Beer Garden International Essay Example | Topics and Well Written Essays - 3750 words

Beer Garden International - Essay Example However, as the globalisation has emerged as a favourite concept in both the academia as well as business, it came as an apprehensive thought to expand the business further to Australia. Australia got the taste of beer at the beginning of Western Colonisation. In the year 2004, in per capita beer consumption, the country was ranked as fourth. The most popular beer style in this country is Legar. However, the Australians love to taste all the beer styles with same enthusiasm. It has been noticed that the people in Australia like to enjoy themselves and they would prefer to mix nice cold beer with this enjoyment. So, it does not seem to be bad idea to open one hefeweizen beer outlet in there. The beer outlet is supposed to be designed taking inspiration from Australian culture and their beer consumption styles. This would be to done to satisfy the consumer requirements in Australia. This report will consider the macro as well as micro environments of the business to frame a set of tact ical recommendations for the beet store. Types of stores operating in the industry in the city In Australia, the consumption of alcohol (especially beer) is quite high. Beer was introduced in Australia during the colonial history and soon it turns out to be one of the favorite drinks among the people. With passage of time, high consumption of beer turns out a major problem in the country. In 1979, consumption per capita was almost 6.4 liters per year. However, due to stringent action taken by the government to control the situation, consumption of beer in Australia started declining. As per the data published by the Australian Bureau of Statistics in 2009, per capita consumption declined to 4.49 liter per person per year. The past analysis of alcohol consumption pattern among Australian indicates a unique change; now people are shifting from quantity to quality. Consumption of low strength beer has declined by 25 percent, consumption of middle strength beer is almost unchanged and t he conception of full strength beer increased constantly. In 2009, 63 million liter of alcohol consumed in Australia was in form of wine whereas 79 million liter of alcohol was as beer. Almost ten years back the consumer in Australia were consuming three brands on regular basis but today it is almost seven different brands that comprises of both premium as well as traditional brands. This is good news for the international brands (Williams, 2010). This change in consumption habit of Australian people has influenced the type of stores and outlet where beer is sold. In Australia the state government is responsible for formulating rules and regulation for alcoholic beverage sales. Beer, wine and other spirit are sold at the bottle store, locally called bottle-o. Such stores can be as separate section in a super market or it may be as an individual store. The well known brands have their own bottle shops franchises near to the super markets. In these stores, apart from purchasing the co nsumers can sit and have their drinks. Apart from the bottle shops the driving establishments also have the legal permission to sell alcohol products to the customers but it is for off-site consumption. Considering the increasing pace of life, concept of drive through alcohol retail is also gaining popularity. In the drive through retiles shops customers can escape the tedious

John Waller Essay Example | Topics and Well Written Essays - 1250 words

John Waller - Essay Example The musical techniques which Waller follows reflect the philosophies and cultural associations that he holds. Specifically, Waller focuses on uplifting music that is based on religious beliefs of Christianity. The musical techniques which Waller uses establish the same ideas and theories while helping to create stronger recognition of Christian music and expressions with the use of musical ideas. Examining six of the songs of Waller also develops a deeper understanding of the musical representations of Waller. The first song analyzed is â€Å"Identity† from the CD â€Å"The Blessing.† The concept of this is based on one finding their identity in God and Jesus while practicing different Christian beliefs in terms of what one’s true identity is. The structure is the first musical technique which highlights this. The structure is verse, chorus, verse, chorus. The verse has a specific set of chords that continue throughout the song. This combines with a change in the chorus to chords that are higher than the chorus to highlight the lyrics of â€Å"So you are, So I am†¦ I Am You.† The chords and the movement up are able to highlight the concept of identity with the song. The rhythm follows this with a steady rock beat in 4/4. This moves at a medium – fast pace to create a feeling of happiness throughout the song. This continues with the arrangement of music, including the bass, electronic guitar and drums. Each of these moves at a medium – fast pace to keep with the same idea. When one listens to this song, there is a sense of being happy and at peace with the concept of identity while establishing a different understanding of how the idea of being Christian and with Christ is one which reflects in happiness and peace. The second song, â€Å"The Blessing,† also from the CD â€Å"The Blessing† holds similar connotations as the first. The rhythm is in a fast four or 2/4 that is a part of the piece. The arran gement includes electronic guitar, piano, synthesizer, bass and drums. The introduction has a louder dynamic and seems to move faster. The first verse then moves at a slower pace with only a background drum holding the beat while the words and singing is highlighted. The same louder sound then comes back in for the second verse to make a louder sound and to highlight the idea of â€Å"let it be said of us.† The song is able to use these louder and softer differences to create a sense of motivation among others while the faster rock sound creates a movement of happiness and of being lifting. After the first verse and between the chorus, the sound becomes slightly louder to highlight the main message. The chords at this point move to a higher range to use the technique of motivation as the main highlight and to bring out the main hook of the song â€Å"be a blessing in life.† The music then moves back to the verse with the same chord change. When this occurs, the chorus seems to be more uplifting while the verses lead into this highlight and set of changes. The last part of the bridge is one that slightly alters by slowing down the rhythm accompaniment while moving faster with the lyrics. The faster rhythm and pauses then highlights the song. When this moves back to the chorus it is able to highlight the main message. The song ends with a coda that has a slower pace with the singing and similar chord change to highlight the motivational points of the song. The techniques of the song then work to create highlights that motivate the message of â€Å"being a blessing for life†. The third song, â€Å"Still Calls Me Son† from the CD â€Å"The

The Importance of Ethics to Sustainable Growth in Engineering Research Paper - 1

The Importance of Ethics to Sustainable Growth in Engineering Enterprise - Research Paper Example Findings reveal that China’s rules and regulations related to ethical standards are not implemented strictly but it has given more importance to CSR programmes. UK on the other hand has ignored CSR programmes but is successful in incorporating various employee training programmes. While UK companies apply technology to monitor whether ethics are practised in the workplace, Chinese companies use compliance programmes. Theft of asset is a serious problem in UK while the problem of deficiency of stringent laws causes lack of ethical practices in workplace. Chief CSR officer is given the responsibility of making profit making decisions and monitoring ethical standards. The green officer along with board members takes the authoritative decisions in the company. Employees both in UK and China want ethical code of conducts in the office. However, Chinese employees believe that small firms are unable to properly implement ethics in the workplace. According to Daft (2012), data analysis is a process of evaluating the study on the basis of findings and literature review. The project is primarily based on secondary data accompanied by the interview conducted on six Chinese Engineering Companies. The secondary data is collected from journals and books of eminent authors. The primary data in the form of questionnaire survey aims at providing knowledge regarding the existing conditions of the company’s policies and the perspectives of the employees about ethical standards. Since work culture in UK represents the work environment in western companies and China represents eastern work culture, wide contrasts are noted in the study. It has been observed in the UK that titles like â€Å"chartered engineer†, â€Å"engineering technicians†, â€Å"information and communications technology technicians† and â€Å"incorporated engineer† are granted by the Engineering Council UK (Basart, Farrà ºs and Serra, 2015). The incorporated engineers of UK are

Is Wal Mart Good For America Essay Example for Free

Is Wal Mart Good For America Essay The growth and dominance of Wal-Mart over the years has indeed turned it into an economy all its own. There is no single corporation in the world that has as much impact as Wal-Mart has, save perhaps for oil corporations, on any single domestic or even international economy. The volume of sales which Wal-Mart generates is enough to keep the rest of the world happily employed and is also enough to keep the consumerist population of the United States happy in their spending habits. Every single commodity manufacturer who is interested in surviving must be able to gain the good graces of Wal-Mart. The impact of Wal-Mart is such that it â€Å"has life-or-death decision over [almost] all the consumer goods industries that exist in the United States (Gereffi 2006). † This virtually unbridled power of the life or death of consumer goods industries, however, presents the question of whether or not Wal-Mart is indeed good for America. While it certainly does create jobs and sustains the consumer goods industries of America, it also has the same power of taking such benefits away and perhaps leaving the American economy in a far worse off situation than it is at the present. Wal-Mart has become so powerful that any shift in its purchasing and production policies will certainly result in some imbalance on a certain economy in the world. An example of the power of Wal-Mart is the fact that because of the immense volume of sales that Wal-Mart generates it is able to dictate where goods are to be manufactured in the world despite the fact that it is not a producer but simply a retail-chain. For a retail chain to be able to dictate to suppliers where they are to produce their items in order to be able to sell to Wal-Mart at a lower cost means that the retail chain has either a huge stake in the ownership of the supplier or buys so much from the supplier that it is able to dictate the price that it is willing to buy at and by doing so dictate where such goods are to be produced. In determining whether or not Wal-Mart is good for America, the basic economic principles of any market must be analyzed. Every market is governed by two basic forces, supply and demand. Wal-Mart is able to control both these forces because of the immense size that it has. It controls supply by deciding what items it chooses to retail. It also decides the demand for the item by pricing competitively. In its early years, Wal-Mart provided jobs for most Americans because a majority of the goods supplied were produced in the United States. With globalization and the theory of a flat world, other countries have become more competitive industrially and have now taken those production jobs that were previously held by Americans. The outsourcing of consumer goods industries to other countries can be theorized to have been created by the Wal-Mart demand for cheaper products from their suppliers. The problem with this scenario is that it creates unemployment for Americans who are the main buyers from Wal-Mart. In order to counteract this scenario, Wal-Mart must then reduce prices lower to meet the increasing lower income bracket of unemployed Americans who have lost their jobs because of the global production tilt to other countries. As this trend continues, it may be theorized that Wal-Mart will eventually strangle itself by driving the prices of goods down too much without protecting its major market which is the United States. The status of Wal-Mart, therefore, as either a boon or a bane for the American economy solely depends on whether or not it is willing to protect its major market which is the United States. Wal-Mart not only determines which consumer goods industries are to survive but also which economies are to benefit.

Soap Operas Are Regarded Media Essay

Soap Operas Are Regarded Media Essay Introduction Soap operas are often regarded as bad, poorly acted, not socially valued if not said have no aesthetic at all. Is it because most of the soap opera viewers are women? In traditional view, soap opera is perceived as less significant compare to other forms of television programme. However, this overview changed when soap opera reached high ratings and generated high revenues. It increases prominence of soap opera in television landscape and attract scholars to study this particular genre of television programme. The study of soap opera has not completed without studying its audiences. It is assumed that soap opera viewers are predominantly women. There are various theories of soap opera audience that emerge, such as uses and gratification (à ¢Ã¢â€š ¬Ã‚ ¦). Literature review The gendered audience theory discussed by Mary Ellen Brown in her book, Soap Opera and Womens Talk is the starting point of our discussion on women and soap opera. In the gendered audience theory, it is assumed that hegemonic values, in which tend to exclude non dominant perspectives, has to be deconstructed in order to study television audiences (Brown 1994, p.12). Brown (1994, p.13) assumes that the interaction between TV audiences and a text does not stop with the moment of consumption of the text. Rather, she explains that the process of meaning making exists in the tertiary text, a term used by John Fiske which refers to the conversations that people engage in about television watching, in which also used in the ethnographic research (Brown 1994, p.13). Brown asserts that soap opera gives women reactive pleasures, that is pleasures of being represented by the narrative that soap opera brought to the surface (Brown 1994, p.18). This pleasure has to do with the idea that soap opera has been facilitating women to talk with each other and expressing their ideas and feelings without being criticised (p.18). Soap opera depicts problems that women in real life are dealing with, it creates conversation between them around the text, which called the spoken text. This conversation is emerged as result of feeling unrepresented in the dominant discourse, in which women are considered as part of subordinate groups, where their positions are constructed within patriarchy system (p.23). Christine Scodari in her book, Serial Monogamy: soap opera, lifespan, and the gendered politics of fantasy discusses Stuart Halls (1980) decoding/ encoding model, in which divides the reader into preferred/ dominant, negotiated and oppositional. According to Lewis, this classic model is believed to leave a gap of readers who acknowledge the storys intent but disagrees with it (p.42). In order to fill in this gaps, Lewis creates a fourth designation, the resistive reading that is the process of questioning the idea of preferred reading by exploring the messages ambiguity they see fit (p.42). Scodari suggests to add the qualifier hegemonic or counter hegemonic into the discussion, as the emerging of interaction between soap opera fans creates collective positions of reading. She further explores this conception by discussing interaction between fans of Another World, a mid 1990s US soap opera. Scodari claims that the shows plot was becoming more similar with Days of Our Lives, that ten d to focus on catfight between the female characters, she calls this as DOOLification of soap opera (p.43). The plot tends to encourage confrontation between audiences that happens in private place such as home, or publicly in the online media. The fans reaction toward it was polarised between the preferred, hegemonic reading and the oppositional, counter hegemonic. The fans begin to name calling each other and attacking personal, in which Scodari refers this as tabloid talk (p.43). Jennifer Hayward, in her journal, Day after Tomorrow: Audience Interaction and Soap Opera Production discusses about soap opera audience have power over the show. This notion contradicts with the common perception that soap fans have been considered as passive victims, brainwashed by the shows narrative (p.97). Hayward analyse conversation between Oprah Winfrey and one of the addict soaps fans. Hayward finds that speculating what will happen to characters within the next episodes, which called the narrative game contributes to what we understood as soap pleasure (p.98). According to the conversation, Hayward assumes crucial function of soap opera as to provide communities an open lines of communication between viewers, a neutral field discussion for housewives isolated in their respective homes and nuclear families (p.99). She also adds other function of soap opera, which is to provide a forum for public to explore disruptive social issues as well as political matters. In relation to power of the audience, she contests the notion that soap opera audiences are passive victims. From her analysis of the fans letters and conversation with them, Hayward suggests that the audiences are showing active involvement with the process of fiction making (p.99). They send letters to the shows producer, convey their criticism and even giving suggestion on how the narrative should be. Hayward uses a case study of One Life to Live to show fans power. One of the characters of OLTL, left the show due to a contract dispute, the fans response by sending 45.000 letters and then it became the headlines across soap magazines. Hayward calls this activity as active fandom (p.101). Whetmore and Kielwasser on their journal, The Soap Opera Audience Speaks: A Preliminary Report discusses how the soap viewers perceive the viewing process (p.110). The complexity and multiple sub plots seem to be characteristic of soap opera, therefore it takes a while for newly viewers to be able to understand the whole narratives. The authors suggests that newly viewers of certain soap opera has to get over the hump, that is the process of understanding the historical ties that bind the characters together (p.110). This process is enabled through discussion with other more experienced viewers. Soap opera tends to withheld the solutions of problems encountered by the characters, ends each episode with questions in viewers minds. This is claimed to be one of the appeal of soap opera (Jen Hayward). This creates viewing dependency. According to Whetmore and Kielwasser, by this viewing consistency, viewers are developing different emotional payoffs. They classify these payoffs into thre e categories; immediate, short term and long term (p.111). Newly viewers usually developing immediate payoffs, because it do not require understanding of previous plot lines and are usually characterised by the completion of a single event (p.111). The example of immediate payoffs is romantic scene. Short term payoffs require viewing practice from the beginning of a single sub plot to its completion. It usually found in the mini climax of a single sub plot (p.111). Long term payoffs are mostly awaited by devoted and long time viewers. Often, it requires years of constant viewing. Barbara Stern and Cristel Russell in their journal, Vulnerable Women on Screen and at Home: Soap Opera Consumption contests positive functions of soap opera that have been described by Hayward. Stern and Russel assume that soap opera appealing for women because it provides emotional release, personal gratification, companionship and reality escapism (p.222). They claim that soap opera industry continue displaying vulnerable upper class women to put viewers in an inferior position that are constantly exposed to imaginary ways of living and improper role models. Persistent viewing practice is assumed to risk viewers an emotional harm (Jewel and Abate 2001). They claims that the soap industry repetitively convey gender stereotyping that put women in subordination (p.223). The negative effects of soap opera are claimed to give viewers parasocial attachment and vulnerability loop in social learning and behavioural modelling (p.223). Parasocial attachment is defined as viewer relationship with fictional characters in which perceived to be real people, thus able to influence viewers norms, desires and behaviours (Churchill and Moschis 1975). In long term period, this can lead to cultivation effects, that is images on television shapes viewers perception of social reality (Larson 1996, p.98). This is enabled by viewers attachment to characters they observe on a daily basis. The stronger this parasocially interaction, the more it is likely to become a source of behavioural modelling (Stern Russell 2005, p.223). In contrast with Haywards idea, Stern and Russell claim that social function of soap opera have been over expected, because it has negative implications to less educated and less affluent soap audiences. To clarify their idea, the authors discuss recent study of 900 long term soap viewers who mostly perceive that alcohol drinking looks attractive and is associated with success (Diener 1993). Behavioural modelling also become concerns especially for adolescent gi rl soap viewers. The author mention a study of teenage girl soap viewers responses to images of single mothers, found that the girls tend to trivialise the parental role of single mom as hip and enjoyable without having to work hard. Dorothy Hobson in her book, Soap Opera claims that those critics who perceive that soap opera viewers as vulnerable and likely to be fooled by the programmes have not done sufficient studies of the audience. Hobson supports what Brunsdon noted as active audiences. Those viewers consciously choose which aspects of the programmes that they interesting in and then interpret the text according to their own experiences (Hobson 2003, p.166). Soap operas are appealing to women audiences because the programmes portray problems as well as solutions that they can identify with. Viewers at home especially housewives are incorporating soap opera viewing as her daily routines and manage her domestic duties such as cooking and preparing for dinner in a way that enable them to watch prime time soap opera. In an interview she conducted to women viewers, Hobson finds that soap opera are interesting to them because of the unpredictable events that happen within the serial, unlike other genre such as n ews programmes that are most likely to show crimes (p.171). When something bad happens to soap opera characters, the dramatic effect that viewers feel is more likely as if it is happen to somebody they know. Draw from this findings, Hobson asserts that soap opera carries the message more effectively than the same discourses exposed in a news programme (p.172). Viewers also make judgement on how the characters should behave in certain circumstances, comparing with how they would react if those things happen to them in real life. Hobson asserts that watching soap opera is not a passive process, instead the pleasure of it comes from conversation with other people, sharing opinions and using it as a medium to discuss aspects of their own lives (p.175). According to interview conducted to working women in Britain, Hobson found that women are discussing soap opera within their workplace. This conversation of the narratives enables them to discuss personal matters without making anybody fe els being intruded and humiliated. Hobson calls this as bringing the private sphere into the public domain (p.179). Conversation about soap opera performs as a medium to discuss personal problems among these working women. Hobson calls this as creating a cultural space in the workplace (p.182). Conclusion