Marketing Fundamentals Essays - Strategic Management, Management

Marketing Fundamentals Essays - Strategic Management, Management Please copy the table below and include it as your cover sheet on 1st page of the submission. The sheet should be before the cover/title page of your submission. ProgrammeBsc. Business Studies and Management Module nameMarketing Fundamentals Schedule TermAugust 2014 Student Reference Number (SRN)1045555 Report/Assignment TitleAsos Marketing Audit Date of Submission (Please attach the confirmation of any extension received)19/12/2014 Declaration of Original Work: I hereby declare that I have read and understood BPPs on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP Business School. The word count, excluding contents table, bibliography and appendices, is 2096 words. Student Reference Number: 1045555Date: 19/12/2014 By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes. BPP Business School Contents Introduction4 Marketing Environment4 Porters Five Forces Model4 Swot Analysis5 Internal Weakness7 External Threats7 STAKEHOLDER ANALYSIS8 Management Orientation9 Marketing Mix9 Asos Product9 Asos Price10 Asos Place10 Asos Promotion10 Corporate Social Responsibility10 Bibliography11 Introduction Asos is an online fashion and beauty store operating from London whilst having offices in the USA, France, Germany, Australia and China. Asos clearly aims for the young adults market, as it is said that their focus is of, twenty something referring to adults within that age. The purpose of this marketing plan is an inclusive evaluation to assess the marketing strategy, fair return of the investments and ensuring that Asos meets its objectives. In simple words the audit will classify the strengths and weaknesses, empowering Asos in order to help maintain position in the market, furthermore to overcome any threats and weaknesses the organisation currently faces or is yet to face. Marketing Environment Porters Five Forces Model This model was created by M. Porter in the year 1979.it emphasises on how the five competitive forces effect an industry. These forces help determine the industry on the level of competition and its structure. It can be understood that the stronger the competitive forces in the industry the more unprofitable it is. An Industry with low barriers for entry, having less or limited suppliers and buyers may not substitute products, hence, competitors shall be very competitive. The threats for new entrants determines if it is easy or not to enter the market, as for a fashion industry where profits are high it can be said that barriers to enter are limited and chances are high to find increasing competitors. If new firms/brands enter the market and with greater ideas compared to Asoss, then chances are for Asos to lose its market share. As for the suppliers power, suppliers with a stronger bargaining power tend to sell higher priced or lower quality materials. This affects the profits of firms since they have to pay more for the materials, and if Asos tries to increase its prices then the outcomes could be of having customers switching to different brands. For buyers bargaining power, if they have the power then they tend to demand lower priced product or higher quality products, which rationally does not leave Asos with too many choices but cutting down prices. Substitute products/ services can also be an effective force sometimes, as Asos does not have an outlet, competitors such as HBringing it down to the rival forces which is the most influential force, since it is a fashion market all the rivals compete aggressively for obtaining the market share, which again leads to resulting in lower profits. Swot Analysis The purpose of a Swot analysis is to help the business in developing a stronger strategy by highlighting and considering all of the businesss strengths, weaknesses, opportunities and threats it faces in the marketplace. Strengths and weaknesses are the internal factors of a business i.e., patents, brand name (reputation), location, which can be amended over time if necessary. Whereas opportunities and threats are external factors i.e., competitors, suppliers, prices etc. they exist in the market, and the effects are there which cannot be changed. The benefits of Swot analysis are that it helps concentrate on the important factors influencing the business. It helps in the understanding of the business, highlights

Wireless Networks Communication Research Paper Example | Topics and Well Written Essays - 1500 words

Wireless Networks Communication - Research Paper Example In the recent past, last decade, wireless technology implementations have shifted the focus from the relatively small early adopters to a much larger group of organizations that use the technology to expand and comprehensively cover the networking capabilities and enhance their solicitation to their clientele. Majority of the existing organizations, commercial and non commercial, have in the very least installed wireless networks in their organizations. This comes in the form of simple open wireless technology with a wireless enabled switch, router etc. in a single room to rolling out large campus areas and few metropolitan area networks. Granted the continuing forecasts and advances for wireless technology applications, the era for implementing this technology in an organization is at hand. In order to have a successful wireless network implementation, different functional departments and divisions of a company must come together and support the effort. The already established playe rs, companies with the technology, have IT departments that have planned and designed the process as it would be expected. Beyond the IT personnel, which is by far a critical group, various other participants – customers, management, administrators, finance – are involved directly, with the stakeholders initiating the planning process (Sayre,2008). Whereas the practical requirements of the IT personnel largely influences the decisions in wireless technology implementation, organizations need make sure that the needs of other departments are also considered. The different factors cited as crucial in the decision to roll out wireless infrastructure must reflect the concerns and reservations of different departments and stakeholders in the business process (Rackley, 2008). The factors include, improved and more efficient network access, support for omnipresent network access, easier mobility for IT department and return on investment to the management of the company. Not all organizations may be able to address all stakeholders’ needs, but it is clear that having all stakeholders in the process is aesthetic. It is aesthetic in the sense that the technology will be well received by all users but only a few make the crucial decisions. The quality implementation standards of wireless technology are still developing. Dedicating all resources to a single approach in the early stages of planning for the network implementation can set the stage for untimely obsolescence. Determining the standards prior to moving to the technological implementation has to be moderated in the case of WLANS to allow for almost continued refinements. Currently, the largest share of (WLAN) organizations currently use the 902.11b standard for their networks; over half of those planning to go with the new networks are considering 802.11a. A small percentage of the upcoming are planning to implement Bluetooth, (PAN) Personal Area Network solutions. PCs are by tradition, on the heart of wireless enabled networks today. Considering this fact, it is also worth noting that the notebook PC is the device that is most commonly used in a wireless network connection. A large number of wireless networks, slightly over half, also support desktop workstations. Thinking beyond the PC is crucial in this day and age of wireless infrastructure. Personal digital assistants (PDAs), iPhones, and Wi-Fi enabled phones are most likely to be included in the mix since they support the wireless networks. Cell phones and PDAs aforementioned are far more mobile and portable than the traditional notebook computers. Clearly, WLANs have become far more cosmopolitan in the present technology. Considering thi

DDT and malaria Essay Example | Topics and Well Written Essays - 1750 words

DDT and malaria - Essay Example The disease is common in subtropical and tropical regions including a lot of Americas, Asia, and the Sub-Saharan Africa. Malaria is very common in these regions since they have reliable hot temperatures and large amounts of rainfall. Since mosquitos live in a warm environment with consistent temperatures, they breed continuously in the aforementioned areas. Significance of Malaria Malaria is one of the major contagious diseases in tropical environments and a huge public health disaster. It has been ranked the leading cause of death in the world where almost five million new cases are identified, with deaths of two point seven million annually according to Glaser and Knight (2007). Historically, malaria has infected humans since the creation of mankind. Malaria has not spared is victims despite of their status and position, the American President John Adams for example nearly succumbed to malaria while on a diplomatic mission in Amsterdam. It was until the nineteenth century that fact s about the real cause of malaria became known. So far despite this knowledge, malaria continues to grossly affect the populations of south East Asia, sub-Saharan, and Latin America its victims manly comprising pregnant women and young children (McConnell, 2006). Malaria causing mosquitoes are known to breed in swamy areas or areas that have stagnant waters where they lay their eggs. The Plasmodium parasite apart from infecting humans, also affects reptiles, birds, rodents, chimpanzees and monkeys. Plasmodium enters the bloodstream and damages the red blood cells as well as affecting the spleen, kidney, liver, and other vital body organs. Malaria has other names like falcipurum malaria, quartan malaria, black water fever, plasmodium, and tertian malaria. Thus malaria parasites are transmitted by female anopheles mosquitoes (Capinera, 2008). Information on the economic workload of malaria is needed to focus interventions equitably and efficiently, and to establish investment in contr ol and research of how to combat the disease. Treatment of malaria is costly its asociated expenses a burden to the victims. Many institutions use weak data to estimate indirect costs, which fail to account for seasonal variations, the difference between the marginal and average product of labour, and the means firms and households survive in response to the illness period. Impact of DDT There are several measures used in combating malaria including use of insecticides, mosquito nets and medication that fight the disease. One product that has been used for a long to in fighting malaria is DDT (Dichlorodiphenyltrichloroethane). DDT is a synthetic pesticide invented in 1874. DDT opens sodium ion paths in the neurons of insects enabling them to fire suddenly which results to eventual deaths spasms. However, in humans it affects the health through endocrine disruption or genotoxicity. Genotoxic substances are recognized to be potentially carcinogenic or mutagenic, particularly those cap able of causing genetic mutation and of contributing to the growth of swellings as noted by Miller and Spoolman (2008). DDT may be directly genotoxic, although it may also make enzymes generate other genotoxic intermediates. It is also an endocrine disruptor in that it act as an ant androgen. According to Roberts and Tren (2010), the remains of DDT on the walls of the houses can change the transmission mode of mosquitoes. The non contact repellant action of DDT remains can stop a malaria mosquito from entering the house. In

Financial Polynominal Essay Example for Free

Financial Polynominal Essay For this assignment the following in instructions are to complete and review the example of how complete the mat required for the assignment. To solve the problem 90 on page 304 of Elementary and Intermediate Algebra and to be sure that all steps of the squaring of the binominal and multiplication along with any simplification that might be used. Evaluate the polynomial resulting from step 1 using: P= $200 and R=10%, and Also with P=5670 and R= 3.5% Complete problem 70 on 311 page on Elementary and Intermediate Algebra show all steps of the division then incorporate words like foil, like terms, descending order, dividend, and divisor. Problem #1 P (1+r/2)2 P [(1+r/2)*(1+ r/2)] P [1 + r/2 +r/2 + r2 /4] P (1+ r + r2/4) Let P + $200 and R = 10% Convert 10% to a decimal which is 10/100 = .1 200* (1 + .1 + .12 /4) 200 + (200* .1) + (200 * .01/4) = 200+ 20+ .5 = 220.5 So you would make 20.5 dollars in the first year and the second year your total account balance would be $ 243.10 Problem #2 Let P = 5670 and r = 3.5 % Convert 3.5 % to a decimal 35/1000 = .035 P (1 + r +r2 /4) 5670* (1 + .035 + .03/4 52) 5670 + (5670 * .035) + (5670 * .00123/4) = 5670 + 198.45+1.74 = 5870.19 Problem #3 In this problem we follow the rules of normal division and exponents division Since the exponent in the divisor -3 xs is positive we will subtract on x from x 3 and that will become x2. So, now that we have 32 the process is the same with the entire exponent in the equation. (-933 +32- 15) / (-3x) (-93/-3x) + (3x/-3x) – (15x/-3x) 32 –x +5 This equation cannot be Foil, because it is a quadratic equation.

Television Quiz Show Scandals of the 1950s Essay -- TV Game Shows

An Examination of Television Quiz Show Scandals of the 1950s One of the greatest captivators of public interest in the 1950s was the emerging quiz game show on television. The public, naively trustful, fell in love with television game shows. People found them to be new, exciting, and similar to the captivating radio quiz shows so popular before television's advent. Some game shows were developed primarily for laughs, while others were played for prizes or large sums of money. These game shows were so popular that at their peak, twenty-two of them were concurrently on the air. They varied in format from the basic question and answer type to the naming of popular musical tunes. Public familiarity with the general structure of the quizzes, coupled with the strikingly high stakes, precipitated extreme interest in these shows, and led to the unbelievable popularity of successful returning contestants (Anderson, 9). Virtually everyone with a television set in their home tuned in weekly to their favorite game shows in the interest of seeing the cont estants, with whom they identified more and more as the weeks went by, succeed in the quiz games. The popularity of quiz games was staggering. In August of 1955 approximately 32 million television sets and 47,560,000 viewers, almost one third of the nation, tuned in to see The $64,000 Question (Anderson, 8). By 1958, no one was laughing anymore. Grabbing the attention of the public even more than the shows themselves were the scandals which emerged around them. The public's naive trust had evolved into suspicious cynicism because it had learned that many of the shows were rigged. As can be imagined, this caused great disgust among viewers. The supposed winners, for whom Americans had ro... ...rd University Press, 1994. "Remarks made during 'Quiz Show and the Future of Television'." Annenberg Washington Program. http://www.annenberg.nwu.edu/pubs/quiz/remarks.htm (3/11/97). "Quiz Show: Television Betrayals Past... and Present?" Annenberg Washington Program. http://www.annenberg.nwu.edu/pubs/quiz/quiz.htm (3/11/97). Stone, J. and T. Yohn. Prime Time and Misdemeanors: Investigating the 1950s TV Quiz Scandal -- A D.A.'s Account. New Brunswick, New Jersey: Rutgers University Press, 1992. "Television in the 1950s." http://www.fiftiesweb.com/tv50.htm (3/11/97). "Quiz Shows of the 1950s." http://www.fiftiesweb.com/quizshow.htm (7/10/97 [added by PL]) "The Winning Answer." http://www.film.com/filma/reviews/quickrev.idc?REV=965 (3/11/97). Tuchman, Gaye. The TV Establishment: Programming for Power and Profit. New Jersey: Prentice Hall, Inc., l971.

Nursing Socialization Essay

Abstract In this paper you will learn about socialization of nursing and the important role that it plays in staff retention. The goal of business’s that employee nurses are to not only retain staff but to keep them happy and satisfied as well. I have included several examples of how to do this. I have also included examples of the attitudes and values of a well socialized nurse and how this affects not only the nurse herself but her coworkers as well. The importance of a well trained, encouraging preceptor and the role this person plays in staff retention is also discussed. Without the preceptor and her positive role it can be very difficult to retain staff. Employers are constantly looking for new ways to keep staff happy, that is discussed in detail in this paper. New nurse’s often feel overwhelmed and it is the duty of senior nurses to help them feel comfortable and â€Å"part of the family†. Socialization into Nursing Socialization into nursing is a concept that is discussed throughout nursing journals, textbooks, colleges, and amongst nurse’s themselves. It is often discussed in nursing classes and is a concern with each new class of graduates coming out of nursing school in the next phase of their careers. The first year of employment is the most critical for all new graduates. It is exciting and new but can also be intimidating and overwhelming as well. This is a time when new nurses will depend on their senior coworkers more than ever. Socialization to professional nursing is an interactive process that begins in the educational setting and continues throughout one’s nursing career. (Creasia & Friberg, 2011, p. 44) Socialization is defined as the process of making someone ready for a particular societal role. It is described as â€Å"a person acquiring values, skills, behaviors, and norms appropriate to nursing practice†. (Creasia & Friberg, 2011, p. 44) Nurses have to adapt to their changing roles within an organization. Nurses can make choices from a multitude of positions within the nursing profession ranging from jobs at the bedside to research to management. Success is most often achieved when nurses feel competent and are accepted as team members by their colleagues. It is of the utmost importance that the healthcare organization has an organized and effective orientation and preceptor program. It is not only important for the new graduate to be competent, but also to be included amongst the other members of the team. The preceptor should be available to the new nurse to answer questions, guide, and to help the new nurse to integrate herself with the current staff. It is important for the preceptor to be â€Å"nurturing† to the new nurse so they can begin to feel comfortable on the unit (Reising, 2009, p. 22). The preceptor is here to help the new nurse become accepted by others, provide confidence, teach and build confi dence. As a clinical coordinator on a busy oncology unit, I have experienced the difficulty associated with a lack of socialization with new graduate nurses. At times the new nurse feels uncomfortable and excluded. With the new staffing grid (showing a higher patient to nurse ratio) senior staff often feel overwhelmed and â€Å"too busy† to preceptor properly. The preceptor needs to have the time to cultivate and socialize the new nurse into his/her career. If this does not happen the nurse begins to feel unsupported and unwelcome as part of the team. These employees never become included and look for new employment in a short period of time. Socialization can commence with something as simple as checking blood with another nurse or helping the nurse start an IV. It is important for the new nurse to feel that his/her opinion is being heard and matters. All nurses, senior or new, desire to be a valued member of the team. The average new nurse on the Oncology unit is overwhelmed with the demands of caring for a patient that is often in pain, nauseated, needs blood and has numerous other needs. It is important for the new nurse to be supported when learning how to delegate to others. It is vital to the new nurse that the patient care team is ready to assist and offer encouragement. Lack of support can discourage open communication and can cause patient care to suffer. If the work environment does not encourage socialization of the nurse it can lead to high nurse turnover, poor patient outcomes, and excessive cost to the organization to hire and train for vacancies. Retaining new Registered Nurses can be particularly cost effective if preceptor properly and can save an organization from $82,000 to $88,000 per RN (Pellico, Kovner, & Brewer, 2009, para. 3). Socialization is a lifelong process that continues throughout the career of a nurse. As the new nurse progresses they begin to function more independently and reflect upon the changes they feel with their coworkers and preceptor. (Reising, 2009, p. 23) In each different role the socialization of the nurse is a little different. As a bedside nurse, it is important to learn basic tasks and time management, it is vital to focus on patient safety and work as a team member. If the nurse grows and moves up the ranks and assumes a leadership position he/she will try to gain support of peers and subordinates. The nurse leader will work to earn respect and learn to engage employees. Each nurse will be socialized based on his/her present job description. As a nurse for over 5 years now and working at the bedside and as a clinical coordinator I have experienced many different levels of socialization. From the first day of nursing school I reached different milestones that prepared me for the culture in healthcare organizations. Orientation prepared me for the interpersonal relationships I would develop and as I gained experience those relationships strengthened. As I grew into my new profession and tried new roles, I began to use my strengths to excel and my confidence increased. I knew what questions to ask and how to answer questions that were asked of me. I began to feel comfortable in my surrounding and knew who I could count on to help me clinically and to lend support. I pride myself in now offering my knowledge to new nurses, to assisting them in feeling welcome and comfortable. I know that I cannot do what I do every day alone. I need coworkers that are willing to work together and know that it is the responsibility of every nurse to embrace the new nurse and give her the support she needs to love her profession. I also remember what I feared as a new nurse and I hope that I can help alleviate those fears as I take an inexperienced caregiver under my wing. Nobody knows what the future holds for your career as an RN. The new nurse that you may have mentored and taught may be teaching you a thing or two in the future. That is the great thing about nursing. Nurses grow and the profession changes. Always be kind to those that need you because chances are you will need them too! References Creasia, J. L., & Friberg, E. E. (2011). Conceptual Foundations (5th ed.). St. Louis, MI: Elsevier Mosby. Pellico, L. H., Kovner, C. T., & Brewer, C. S. (2009, November 2). Moving On, Up, or Out: Changing Work Needs of New RNs at Different Stages of Their Beginning Nursing Practice. The Online Journal of Issues in Nursing. Retrieved from www.nursingworld.org/mainmenucategories/anamarketplace/anaperidocials/OJIN Reising, D. L. (2009). Early Socialization of New Critical Care Nurses. American Journal of Critical Care, 11, 19-26. Retrieved from ajcc.aacnjournals.org

Union leader and labor organizer Cesar Chavez - Free Essay Example

Sample details Pages: 2 Words: 539 Downloads: 10 Date added: 2019/08/02 Category People Essay Level High school Tags: Cesar Chavez Essay Did you like this example? Mexican-American Cesar Chavez (1927-1993) was a prominent union leader and labor organizer, and he single handedly organized impoverished migrant farm laborers in the California grape fields. Over two years, Chavez spent his entire lifetime savings of $1,200 creating a small social service organization for Delanos field laborers. Chavez founded the UFW Association in 1962. His union joined with the agricultural workers organizing committee in its first strike against grape growers owners in california. Thesis- In april 1962, Cesar Chavez single handedly organized a migrant farm laborers in the california grape fields. The historical impact is that Cesar Chavez is known for his effort to gain better working conditions for the thousands of workers. The triumph is the success of Cesar Chavez work and the tragedy is that his attitude and beliefs changed over time. Don’t waste time! Our writers will create an original "Union leader and labor organizer Cesar Chavez" essay for you Create order Origin- For more than a century farm workers have been rejected a decent life in the fields and communities of california agricultural valleys. In the 1960s things were beginning to change beneath the surface. Within another 15 years more than 50,000 farmworkers were protected by the union contracts. Over time farm workers were being led by Cesar Chavez and were able to call upon allies in other unions in churches and in communities group affiliated with growing the civil rights movement. Development- Grape pickers in 1965 was being charged an average of 90 cents per hour plus 10 cents more for picking baskets. State laws regarding working standards, were simply ignored by growers. And one farm boss made the workers drink out of the same cup, or they were forced to pay a quarter per cup. And there were no bathroom breaks. Farm Workers have to get used to of the conditions because they work in heat all day. Historical event- In september 8 in 1965 cesar chavez started a strike called delano grape strike. The strike was about grape growers protesting about the poor pay and conditions they get from working. The filipinos ask cesar chavez who mostly led the latino farm workers ask him to join the strike. Cesar and the leaders of the NFWA believed it would take years before their union was ready for a strike. But he also knew how growers historically pitted one race against another to break field walkouts. Cesar’s union voted to join the Filipino workers’ walkouts on Mexican Independence Day, September 16, 1965. From the beginning this would be a different kind of strike. The strike started in 1965 and ended in 1970. Short term- Andy imutan is one of the original strikers from 1965 walkouts he was the one that started it all hre was the leader of AWOC and later because the vice president of the UFC. he began a strike in coachella in the summer of 1905 it was about their payment and the strike was a success. Long term- Mexicans or other immigrants are being discriminated there are being called drug dealers rapists and that they bring crime. Also in an article donald trump states  ¨what mexico sends its people theyre not sending their best ¨ also he wants to deport 11 million migrants. Conclusion- In april 1962, Cesar Chavez single handedly organized a migrant farm laborers in the california grape fields to support them due to the lack of payment and their working conditions were bad for the farmworkers.